Why I Closed My Social Media Accounts

You may have come across this blog post because you were looking for me on social media but couldn’t find me. At one point, I had over 10,000 followers on Instagram, and had people messaging me on both Instagram and Facebook daily, inquiring about my products and asking skin-related questions, so I know people will be wondering where I went.

You may have looked for me on social media to message me or to look for some new posts, but couldn’t find me, so you came to my website to see if I’m still here, which I am. I’m running my business as usual, but I’ve decided to run my business without social media, which is why I seem to have “disappeared”. Shutting down social media may seem a little crazy to most of society in today’s social media driven world. So, you might now be asking, “Why would she do that?”.

For those of you who know me, you know me as a simple, down to earth, humble person who is always encouraging people to take good care of themselves. I’m a huge self care promoter. Self care is something that is vital, without question, to ones happiness in this life.

I launched my skin care line in 2015 and I hustled HARD for the first 3 years to build it. I got caught up in the success trap – Sacrifice sleep for productivity. Strive for success. Build those social media numbers. Make a huge impact on the world. Compete. Compete. Compete. But at the end of the day, that’s not me!

So, what happens to business owners when all of that striving and hustling leaves them worn out, stressed and depleted of the happiness and self care that they’re forever promoting to their very own clients?

In 2018, I felt so burnt out that I was experiencing health problems. I felt like I was close to a nervous breakdown and yet I kept it all bottled up inside because I didn’t want to admit that I was overwhelmed in my business. I finally realized how ridiculous this was and decided to scale my business back to a position that was manageable and worked for both myself and my family. I started offering facials again, working one-on-one with clients, and in this, I found my joy and passion in my business again.

But, even through this, I still continued my hustle on social media. Have you ever paid attention to how social media makes you feel? Try doing this – be very mindful of how you feel before going on it, how you feel while scrolling through your feed, and how you feel when you finally close the app (after realizing you just wasted 30 minutes of your time). There have been many studies linking social media use with increased anxiety like this article here. Being a highly sensitive person, I can definitely relate to these studies.

Like I said above, I’ve always been a simple person. My family is my priority and my work, as passionate as I am about it, comes second to my family. No matter what society tells me in terms of who I need to be as a entrepreneur, my values will never change. 

Over the past few months, I’ve wondered…

What happens when society pressures you into the dream of growing a big business, making a multi-figure income, making that huge impact on the world, but you simply realize that those pressures aren’t for you? What if instead, my passion is simply invested in a small community of women that I care deeply about? A small community of women who I can make feel good about themselves, and encourage them to love and care for themselves through self care and holistic skin health. Because in this style of passion, bigger is not always better in my opinion. My individual clients matter to me, each and every one of them, and when I keep my community small, I can serve them so much better.

I’ve been noticing for months now how social media makes me feel – anxious and overwhelmed. I receive multiple messages from people wanting free skin care advice, even though they have no interest in my skin care products and/or do not live locally to come see me. No matter how much I try to create boundaries, those feelings of anxiety and overwhelm never leave me.

Yet, when I stop and look deeply into my business… I have the most amazing clientele, full of the most amazing energy, all loving, supportive and passionate. The majority of these clients have been connected with me through referrals. So, I have started asking myself, “why I am dealing with anxiety and overwhelm when I’m perfectly content in my business outside of social media?”.

I started my aesthetics business in 2004, long before social media existed and long before email marketing was even a term. I built my business back then through passion, creativity and referrals and it was so much more of a rewarding way to operate. So, after a lot of thinking, reflecting and planning, I have decided to go back to the old-fashioned way of running a business and do it without social media.

Closing my social media accounts pretty much goes against every rule in today’s business world, but sometimes, you have to go against the norm and put your self care first. Because when I’m taking the best care of myself, mentally, physically and spiritually, I can take much better care of my small community of women that I care so deeply about.

So, thank you for finding me here, for spending time on my website and reading through this post. It means so much to me.

If you’d like to stay up to date on my skin care line, facial openings, holistic living and skin care tips, please join my mailing list so we can stay connected. I would be honoured to have you there.

With love,


About Rachel Devine

Rachel Devine is a multi award-winning holistic aesthetician and the founder and skin care formulator of R Devine Organic Skin Care. With a difference approach to healthy skin, Rachel strongly believes in the importance of self care, self love, and taking a full body holistic approach to skin care, both inside and out.